14.04.08
Perspektiv has been appointed by Vision Nottingham, the inward investment service for the Nottingham area, to establish a brand identity for the creative industry sector - one of Nottingham’s key growth sectors.
Perspektiv, who fought off tough competition from several creative roster agencies in the Greater Nottingham area, will now work on creating a range of marketing tools to visually promote and reinforce the growth of the sector.
Perspektiv presented a solution that included creating a brochure that will act both as a directory and promotional tool for the creative industries and the development of branding linked to the themes that already appear on Vision Nottingham’s website. Suggestions for the further development of the Nottingham brand were also put forward.
Sally Mitchell, Project Manager from Nottingham City Council said “Perspektiv were invited to pitch for the work following a project they handled for Nottingham City Council’s Strategic Retail Inward Investment programme and as a runner up in last year's Nottingham Creative Business Awards. We were very impressed with the way they were able to understand and interpret the creative brief and produce such original and creative work in a short space of time – we were blown away.”
Ashley Kirkpatrick, Commercial Director at Perspektiv PMA added “We are delighted to be working with Vision Nottingham. Our expertise and knowledge makes us confident in our abilities to help promote the growth of the creative industries in the region.”