04.10.07
Perspektiv is playing a key role in helping graduates secure work experience opportunities having developed a campaign specifically aimed at communicating the benefits of work placements to potential employers for one of its clients.
The campaign was developed for graddtobusiness, an emda funded graduate and SME service provider based in Nottingham that helps Britain’s brightest students, graduates and post-graduates find invaluable work placement opportunities in the East Midlands. It also ensures that the region’s employers have an opportunity to source outstanding talent from the student, graduate and post-graduate market.
Perspektiv developed a targeted and channel integrated awareness campaign to reach the business-to-business audience. It communicates the cost effective and mutually rewarding placements to the target audience using a positive, refreshing and memorable direct mail campaign. Since the launch of the campaign, graddtobusiness has enjoyed a much higher success rate and is one of the reasons why Perspektiv is one of three local agencies to have been short listed in the advertising category of the new Nottingham Creative Business Awards.
Ashley Kirkpatrick, Commercial Director at Perspektiv said, “The company is enjoying great success at the moment with a stream of new client wins and a growth of our business. To have been shortlisted for the Nottingham Creative Awards, which acknowledges our ability to deliver improved business performance through creative and commercially beneficial design solutions, is very much the icing on the cake, particularly following our appearance on the RAR too and we are delighted about it. Being one of only two agencies in the East Midlands to have achieved RAR recommended status makes it even more special. We look forward to hearing the outcome of the final judging in the Creative Business Awards and will be keeping our fingers crossed!”