07.08.08
Perspektiv Red has been appointed by Doncaster Rovers to create their personalised season ticket renewal pack.
Perspektiv successfully worked on a renewal pack for the club in 2005. An event they promoted within the pack achieved a record 50% attendance at a special rally at The Dome.
Karen Isaacs, account manager at Perspektiv Red said, “The extent to which these packs are personalised to each recipient is unique. There are 10 items in each pack, five of which are personalised including a letter from the chairman and promotional items such as rulers and coasters. Ticket holders even get a personalised DVD of match highlights, something that Doncaster Rover season ticket holders get over and above many other clubs in the same league.”
Steve Uttley, media manager at Doncaster Rovers added, “Perspektiv did an excellent job for us in 2005 and our fans loved their packs which were personalised to them. Our objective this year was to achieve as many season ticket renewals as possible and with 2 months to go we have already achieved an uplift of 40% which is great news.”