23.03.10
The Integrated Marketing toolbox is far too often underused. We see it working very well for some large brands so why does it get unopened by many others?
Poor planning and/or budget constraints can result in a company's marketing communications becoming fragmented - a costly exercise, with little return. An integrated marketing approach can have far greater benefits.
All promotional tools work together in harmony to deliver a consistent message through multi-media channels. It can create competitive advantage, boost sales and profits, while saving time and money. Plus, I believe it gives greater potential for far more creative thinking.
If you’re using several marketing suppliers, your brand personality can get diluted with different interpretations of the core messages. A strong brand identity,consistent across all media channels, is essential to get your brand onto people's radar - and keep it there.
Get the right message in front of the right people at the right time, using the right channel - That's a very potent marketing approach.
Choosing the most effective delivery channel mix is dependant on the behaviour of your target audience. The best marketing campaign will deliver a strong message through the right channel mix frequently, and consistently. Giving greater impact and memorability. Tell someone a fact about your brand and it may stick, tell them the same fact 3 times in different ways and it’s more likely to be remembered and acted upon.
Make all your marketing tools work together as one, and get better ROI for less spend. Now that’s got to be something that not only interests the Marketing Dept. but gets the thumbs up from the whole Board!
To find out more about the integrated marketing toolbox, and how it can benefit your business, contact Karen Randall at karen.randall@perspektiv.co.uk or call her on 0115 943 7007 and request an information pack on Perspektiv’s ‘integrated marketing’ seminar taking place in the Autumn.