Vision Express
We have been working with Vision Express for over three years, managing their design needs and direct mail, such as issuing bi-annual reminders to customers informing them that their eye examination is due. Through our continued relationship, we were delighted to have been appointed to work with them on a brand identity for their new contact lens home delivery service scheme.
Perspektiv worked closely with Vision Express to arrive at a new name for the service – Contact7 – which not only represents the freedom that wearing contact lenses offers seven days a week, but also reiterates the seven benefits that the contact lens scheme offers.
We also developed designs for new packaging for this service as well as supporting marketing material including a new quarterly magazine that is mailed to all home delivery contact lens customers.
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