Vision Express

Vision Express asked us to put forward an idea for launching the kids' range internally to their stores and head office. We produced a personalised three part teaser campaign counting down to the launch. The campaign was sent to all store managers on a weekly basis over a three week period. In the fourth week, stores received a personalised perfect bound product guide to accompany the new range. This guide gave them a background to the market, offers to support the range, sales targets to achieve and what they needed to do operationally to launch the product in store. The campaign prepared staff for the transition and equipped them with all the necessary information to effectively sell to the customer. The campaign was a huge success.

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