Data for Direct Mail

Campaigns they'll spend time with

A recent survey revealed that 47% of direct mail sent to post boxes is addressed incorrectly, and can account for 78,000 tons of landfill each year.

Working with the perfect balance of talented individuals from our data and creative departments, Perspektiv Red can create data-intensive direct mail campaigns that tick all the right boxes. From address change and suppression options, to flagging records for gone-aways or bankruptcy, we can ensure that our direct mail campaigns always reach the doormats of the right recipients.

Once the data has been through our various data cleansing processes we then begin to segment it and analyse it for both lifestyle indicators and other information such as age, gender and ethnicity, amongst others. It’s where the best creative ideas are born.

Our direct mail campaigns are a wise move for your marketing budget, and better value for your clients.