Membership Marketing Award
Voice, the union for education professionals, has won the marketing leaflet/brochure category at the prestigious MemCom 2009 Membership Marketing Awards for its prospect pack as well as being highly commended in the brand development section for its re-brand in 2008.
The judges commented that the prospect pack, which was designed and developed by Perspektiv Red, “was chosen as the winner because of its strong visual impact and clear communication of Voice’s proposition as speaking for everyone in education. The pack has a personable and approachable style with an effective use of case studies. The new corporate branding is used strongly throughout and the visuals clearly reflect the core values of the organisation. Overall the communication is member-centred and is light years ahead of previous literature. Its effectiveness has been demonstrated with a 250% increase in member acquisitions month-on-month following the launch of this prospects pack.”
Perspektiv, who also handled the re-brand, worked closely with the union, formally known as PAT, to create the new emotive and more relevant name - ‘Voice’. Perspektiv followed the brand creation with a new corporate identity which aimed to engage with a new generation of education professionals in a fresh and contemporary way.
Philip Parkin, General Secretary at Voice said, “Our prospect pack was part of a much wider organisational development which involved a repositioning and re-branding exercise to align Voice to the changes that continue to take place in education, early years and childcare. It demonstrates what we do, who we do it for and how we support our members throughout their career.”
“It’s hard to believe that it’s nearly 12 months since our re-branding and I am happy to say that our enquiry, acquisition and retention numbers have all increased beyond our expectations.”
Fiona McCormick, Client Services Director at Perspektiv said, “This award and recognition is fantastic news for both Voice and ourselves. Working with Voice throughout 2008, we developed a clear understanding of its business and objectives which allowed us to create an innovative range of communication materials which was right for them and their audience. The response to the re-brand and pack has been great and its impact on increased membership figures can clearly be seen. We now look forward to the next project with them.”
“On behalf of Voice and our marketing agency, Perspektiv in Nottingham, I would like to thank MemCom for honouring us with this award”, added Philip.