Perspektiv beef up copywriting team
Clearly, hardworking copy is absolutely essential for the success of any direct marketing campaign, but particularly so when it comes to cross media marketing. Every item in the campaign from the initial email and DM piece to the personalised web page to the follow-up messages all have to be skilfully written to encourage action. If they’re not, response rates will suffer.
That’s why Perspektiv have just boosted the strength of their copywriting team with the addition of Jamie Hudson. With over 32 years in the business, Jamie is one of the most experienced copywriters in the Midlands. During his career, he has worked both above and below the line, and has particular expertise in direct marketing, and now online and SEO copywriting.
In all, the clients he has worked for reads like a Who’s Who of famous British brand names and includes France Telecom (Orange), Toyota, Manchester Airport, Calor, Mercedes-Benz, Fidelity, BP, Tesco Mobile, Marks & Spencer Financial Services, Ecolab, Dulux, Tomy, E-ON, H. Samuel, Ernest Jones, Aston Martin, Capital One, Flotex, Thorntons, NatWest, 3M Healthcare, Jaguar, Bowmer and Kirkland, Chrysler, Childline, American Express, RSPB, The Labour Party, The Conservative Party, Experian, Alliance & Leicester, Legal & General, the Wesleyan, Siemens, Alton Towers, Thomas Cook, BMI, British Gypsum, Pfizer, Rangemaster cookers, English Heritage, Woodland Trust, Travis Perkins, Jiffy, Black and White Loans, Pink Home Loans, JCB, Egg, Asda, Club Mediterranean, Volkswagen and Abbey International.
Now, he’s going to be bringing his creativity and vast industry experience to the development of successful cross media marketing campaigns here at Perspektiv.
To benefit from Jamie's experienced copywriting skills call 0115 950 0510.